So the magazine that I helped as an assistant, pre-shoot day and on shoot day of has finally been released to the public! It’s in print press, limited edition, naturally. What a novelty in this day and age right?
However, you can still find all the images from the campaign shoot which are now live on the web that you can check out here: http://www.wesleyquarter.com.au/ and all social images that can be searched by @wesleyquater_ and #WQEDITS.

So why did we decide to do a print copy? Especially whilst print media is on the decline… is print media really dying?

As the digital world rises and traditional media may be in trouble, it is important to consider which medium will better promote your relevance and brand. For a magazine that would be promoted within the Wesley quarter shopping precinct – having a fresh print press copy was a no-brainer. It’s something that even I as a consumer love to grab a physical catalogue from the front counter at the shop.

Call me old fashion but having a physical layout of the store’s collaborated outfits and detailed information about the new products and prices is inspiring and encourages me to buy all of the things. When things are visually pleasing and laid out with stylistic elements people are more inclined to grab and read it.

The magazine was also to be made available to grab to the public in every store at Wesley quarter to show the collaboration and fashion at Wesley quarter shopping. By creating a magazine with high-quality content and images with fashion and stories of each brand, store or designer has proven to be excellent ways to convey a brand ethos and express a brand personality (Yohn, 2015).

Do you think a print magazine is the right tool? Are you seeing print media declining within your internship experience or is it still utilised in your workplace?

Now I know I may not have come up with the concept, or taken the photos or done the hair and makeup, although I can proudly say I helped the pre-outfit collection and set up on the day. I helped dressed the models and worked collaboratively with my supervisor to ensure that the outfits were nailing the clients brief. As well, I did all the tedious intern jobs like taping shoes, steaming clothes and putting things straight back in boxes or hangers once they were done, as these need to go back to the store in selling condition!

It’s a good feeling to see something you’ve helped with BTS in an editorial form! Even if it wasn’t all you, and you don’t get the public credit and applause, it’s still a good feeling to know that your help was appreciated on the day and that maybe without you thinks might have not run so smoothly or on schedule, or that without your 3 coffee runs things could have gone differently!

It’s also great to see advertising creative’s still utilising print media tools and this was a really great experience for me to see as a university student as we often turn straight to social media tools when coming up with ideas and tactics for our clients. As mentioned before, and it’s something we often look into when dealing with target audiences, what medium is going to work best for the desired outcome.

References:
Yohn, Denise Lee. 2015. “Why the print catalogue is back In style”. Harvard Business Review. https://hbr.org/2015/02/why-the-print-catalog-is-back-in-style