How do you do, fellow kids? | Marketing to Gen Z as a member of Gen Z
Recently, this meme of Steve Buscemi has been living in my head rent free. Here’s why.
For the past six months, RAC’s community engagement team has been hard at work designing a revolutionary leadership program for 18- to 24-year-olds. It’s called the RAC Ignite Leadership Program, and if you’ve seen or heard of it, that means my advertising efforts have (quite literally) paid off!
The program has been designed in partnership with Millennium Kids, a not-for-profit youth organisation that equips young people with the skills to positively impact the world around them. After meeting the five members of Millennium Kids’ youth board who helped to design the program, I’ve been feeling seriously inspired. Take Bella Poll for instance – at 20 years old, she’s been part of the youth board for more than half of her life, tackling big issues such as climate change in her spare time.
Working on this project often makes me feel like I could be doing more to positively impact the world around me. However, I’m also often reminded of the importance of my role in marketing and PR, and my perspective as a 22-year-old digital native. By creating this program, RAC has actively acknowledged the need for Gen Z to be involved in the decisions that affect their future. And who understands how to communicate this to Gen Z better than a member of Gen Z?
That’s how the Steve Buscemi meme fits into this. One of my colleagues used it to poke fun at themself after trying to be ‘hip and cool’ in their attempts to decode the mystical language of Gen Z – something they often rely on me for. It constantly amuses me. Yet it’s also empowering to know that the team responsible for creating this program trusts me to pick up the marketing baton and lead the creation of their social media strategy.
Being entrusted to bridge the gap between RAC and their Gen Z target audience has been a fun yet sometimes daunting task. From creating reels that leverage current trends, to launching a LinkedIn recruitment campaign for the first time, there are some tips I’ve picked up along the way that have helped boost my confidence in providing social media advice.
TOP TIPS FOR STAYING ON TOP OF TRENDS, A.K.A how you can become the office’s go-to for all things social media and communicating with Gen Z:
- Subscribe to daily social media e-newsletters. My favourite e-newsletter is Social Media Today, which delivers the latest social media news to my inbox each morning so I can have a quick read before I start my day. It covers all things Meta, X, Snapchat, TikTok, and more. The digital landscape is constantly changing, so it’s important to stay up to date!
- Read the news! Never underestimate the power of staying up to date with current affairs. Seek out updates that are relevant to the industry/industries you work with. As members of Gen Z, we’re often scoffed at for not reading the news – but with free digital subscription services such as The Daily Aus, we can change this.
- Set aside time to purposefully scroll through social media. We’re all guilty of the infinite scroll. It’s a near-impossible habit to break. But what if you don’t have to break it? Instead, I’ve started setting aside 15 or so minutes per day to scroll through TikTok, Facebook and Instagram while actively taking notes of the content I’m consuming. By making notes and taking screenshots of trends and inspiring content I’ve seen, I can start thinking about how I can apply it to my own content at work!
Do you have any tips for staying on top of trends? I’d love to hear them!
I Think I Hate My Internship, Now What?
Okay well, hate is a very strong word, and I just needed an attention-grabbing title, but dislike, intense dislike even.
The sheer dread that overcomes me when it gets to Wednesdays and Fridays (Internship days) makes me question if this degree is something I even want to finish. I simply couldn’t imagine going to that job every day, 8-4 p.m. and not having an existential crisis. Yes, this might sound very dramatic, I am fully aware however, reading everyone’s posts about how much they love their internships and how they actually look forward to it seems like a foreign concept to me. Hearing everyone being excited about their 9 to 5s instead of counting down the hours and experiencing a wonderful day learning so much about PR and the industry as a whole, I can’t help but feel left out or like I’m wasting my time at my internship when I could be having an amazing learning experience too.
Reaching the halfway mark made me question my time here. Have I been learning and growing or just doing the grunt work my superiors can’t be bothered doing? However, upon reflection, I asked myself the following question:
Prior to this, have I ever interviewed people asking for first-hand feedback? No.
What did I learn from this experience? Even though it was daunting at first, I could approach strangers and have a conversation with them.
Prior to this, have I ever had to deal with difficult superiors who don’t want to change even though I have valuable experience and tools to help them succeed? Not really.
What did I learn from this experience? Find ways that work for them to improve whilst still using my skills. (I even got a well done from this particular superior, which was nice)
Have I ever worked at an event? No.
What did I learn from this experience? I actually really like the behind-the-scenes of an event and could potentially see myself going down this line.
Although it might not be as glamorous and exciting as other internships, I have learned extremely valuable skills that I might not have necessarily learned elsewhere. I am determined to make the most of this experience and learn as much as I possibly can in the last few weeks.
Episode 2: Open Night
Only 3 weeks after starting my placement at South Thornlie Primary School, my fellow interns and I took part in one of the biggest school events…. the open night.
Leading up to the event I organised a meeting with the person in charge of the open night to discuss whether they had any specific requirements for the promotional material we were asked to create. Instructions given were very generic, assuming I had creative freedom to take this in any direction; I began creating the open night poster. Designing this was not the greatest challenge as I had past experience with platforms such as CANVA. Happy with my work, I made the final touches and sent it off to be approved, not knowing that it would be knocked down. Feedback given back to me was unclear and vague, a perfect example of poor communication. My poster I created didn’t make the cut; at this point I was feeling so many different emotions, confusion, frustration and self-doubt. After this set back I decided to see my supervisor and discuss how both sides can improve their communication moving forwards. After sorting the situation out I felt more confident that next time round tasks would be more smooth sailing. With much clearer instructions and more questions asked, the next couple of tasks were a success with very minor or no changes needed to be made. I was proud in the way I approached the situations and believe that it has strengthened my relationship with my colleagues and increased my confidence.
My fellow interns and I were given the responsibility of taking photos and interviewing parents for feedback on the night. Although the thought of interviewing strangers was daunting at first we were all there to support each other. This two way-communication allows for the identification of amazing possibilities as well as identification of any issues, this is essential in PR. Overall this experience was extremely valuable and eye-opening, I never realised how much work it takes to put together an event like the open night.
Let’s talk about sex baby! LS
The birds and the bees is a chat WE ALL remember having as a child. I remember awkwardly standing there as a pre-teen listening to my parents (attempt) at explaining to me that I wasn’t in-fact born from a vegetable garden like my favourite cabbage patch kid.
Why on earth are you talking about this? I’m sure you are all asking.
Well last Monday that is exactly what I was doing, chatting and listening about good old sex with a bunch of year 10’s at a high school in Ellenbrook.
I scored an internship with an awesome not
-for-profit called We Are WomXn (WAW). A health promotion organisation run by Kate Raston and Nicolette Beard.
They work with schools and universities to provide trauma-informed, evidence-based workshops to young women (and soon men) with conversations surrounding topics such as safe sex, consent, online safety, sexting and a whole lot more.
I spent the day feeling like a full on content creator and questioned if this is what some days look like for PR professionals. I took photos, videos and created content for We Are Womxn’s social media as well as assisting with their workshop for the day.
I also suggested to them that they should make a huge effort on social media when it comes to Women’s Health Week which is coming up September 4th to the 8th. They loved this idea and the fact I would post different posts everyday relating to the week.
So my first week was majorly focused on social media and that aspect of Public relations. However, the girls have given me a big workload going forward with a huge rebranding of We Are Womxn in the works.
I am excited to see what is in store for me in the next couple of days and weeks!
Signing off,
Lainey
Ever wondered why you click better with some people than others in the workplace? You might have a colleague who always seems to be on the same page as you. Or, you might work with someone who makes you feel like you’re always speaking to them in a different language.
You can begin to find the answers to this existential question within the pages of Thomas Erikson’s self-help book, Surrounded by Idiots (more on this later). Yeah, sorry to clickbait you with the title; my colleagues at RAC are the least idiotic people I have ever come across. And I couldn’t have dreamt of better people and a better company to start my career with.
I’ve been fortunate enough to work in RAC’s brand and marketing team as a marketing coordinator since March this year. Before that, I undertook an eight-month contract as an event assistant in RAC’s external relations team.
As a newcomer to the corporate world, my time at RAC has been full of important milestones. One of my most important discoveries has been the DiSC assessment tool.
What is the DiSC assessment tool?
The DiSC assessment tool is a personality test that categorises workplace personas into four different types, while also demonstrating that everyone shares traits to some degree. In my eyes, knowing someone’s DiSC profile is the professional equivalent of knowing their star sign.
Popular in large companies like RAC, the tool is used to map out similarities and differences among team members, with the objective of building stronger working relationships. Below you’ll find an example of how myself and my colleagues in the external relations team were mapped out.
For me, the outcome of the DiSC assessment was far less about my persona (a moderate SC), and more about my colleagues’ profiles. It caused an immediate shift in my perception of my work relationships.
DiSC reveals everything you need to know about one’s communication preferences. I discovered that my manager, noted as ‘D’ on the above map, preferred quick explanations and to-the-point updates. This meant that when discussing projects, she preferred to only be given key details, and didn’t require excessive context to make decisions.
As an analytical, systematic SC, I realised I was guilty of killing her with detail. I also realised I had probably done the same to colleagues ‘B’ and ‘C’. Though on the flipside, DiSC revealed why I got along so well with colleague ‘A’ – we both loved diving deep into the details.
To help paint a better picture of what ‘makes’ each of the personas, the following table contains some of the key traits of each of the four main types (Dominance, Influence, Steadiness and Conscientiousness).
As you’re reading this, you might be able to identify how yourself and your colleagues fit into each of the personality types. It’s important to note that, like with star signs, we shouldn’t pigeonhole people – rather, we can use the tool to better understand where people are coming from.
Undertaking the DiSC assessment may require time you don’t have during your work placement, so I’m hoping this blog post can serve as the next best thing. Or, why not ask your colleagues if they know what their DiSC persona is? Alternatively, Surrounded by Idiots by Thomas Erikson is $25 you won’t regret spending, as it will equip you with a solid understanding of the four personality types. It’ll make for a good tuition free week read!
So, what can I learn from DiSC as a budding PR professional?
With my newfound knowledge of the four DiSC personas, I’ve been able to improve the way I communicate with stakeholders. Here’s the key lesson you can take away from this blog post as a budding PR professional:
- Communicate on their terms, not yours.
Think about any of your stakeholders. Do they love detail? Or do they hate it? Or when it comes to meetings, do they prefer to meet virtually, or face-to-face?
PR thrives on relationships, so by taking the time to understand your stakeholders’ preferences, this will help you build strong and lasting connections. Plus, the ability to adapt your communication approach is one of the most important skills you can have!
To conclude this blog post, I want to ask you a question: what DiSC persona do you think you are, and why?
Let’s Go Back to School!
They say children bring a whole new perspective on things. And as someone who has worked at a childcare centre (and of course, been a
kid), I can confidently agree with that statement. That is why I jumped at the opportunity to intern at South Thornlie Primary School. A few years ago, if the same opportunity was presented to me, I would not have taken it. I did not think I would even work well with children until I started working part-time at my mum’s childcare centre. What I found surprising about the role was that I was not only tasked with taking care of the kids, but also administrative work such as creating social media graphics and announcements or letters for the parents. I ended up utilising a lot of the skills that I learned in public relations classes. And as stressful as it got at times, I thoroughly enjoyed the tasks and looked forward to letting my creativity integrate with my work.
I didn’t know if I was going to be presented an opportunity like that again, but I knew if I ever did, that I would have the experience and knowledge to do well. And although I am still getting used to the 8am to 4pm worklife, I can safely say I am enjoying the job a lot. Topped with the fact that I have good colleagues who I get along with, I’m able to walk into the school, excited to go through the day. (It definitely helps that I get an official-looking badge to wear at work). I still have a long way to go until I complete this internship, but I’m looking forward to seeing how this experience changes me and shapes my public relations journey for the better.
Halfways Blues
The halfway point has come and gone. 16 days done, and not much more to go. Things are building in intensity as we creep closer to the 2023 WAFES event at the start of September.
There is still a lot to get done and not much time. A few of my key focus areas for myself have been compiling content for the WAFES app, getting the awards and trophies ordered, proofed and collected, as well as assisting on any odd jobs sent my way. Recently I was focusing on recently was compiling & formatting the information for the WAFES app. An unexpectedly large portion of this task is completed in Excel, allowing each page to have its own sheet while still in the same book. This is the most efficient way to send to our external developers/suppliers.
This is a lengthy process of working across multiple spreadsheets to find the correct information, matching it to each other and reducing the content to fit within the word limit.
Some tips that I learned through error and Google whilst doing this.
- There is a spell-checking function in Excel, it’s under the review tab.
- You can look at the same sheet on 2 windows at the same time, it is under view, then the new window.
- You can hide columns and rows.
- You can also freeze them so they stay in position even if you scroll; this is great for heading to columns.
So far, enjoying the process of not working on one project at a time; it keeps me busy and productive, learning through action rather than observation. Being on the events team is a balancing act of working with multiple different departments. Working with upper management, media, ICT, to name a few, as well as external contractors and suppliers. It’s a people-facing industry, and I quickly learned that even in a professional environment, you and your team are held up to a standard they don’t have to meet.
I have often felt that my work quality is not up to standard, but I don’t know what I don’t know. I’ve tried my best, and that’s all that can be asked of me. I’m my own harshest critic. That’s why there is a feedback process; you are never the only one to see something before it is published. Some highlights have been getting the certificates from designed to printed and signed. It took a lot longer than I expected, but I am happy it’s over and getting content sent over the devs.
With not much time left, there is more to learn and headaches coming my way.
THE NOT SO GOOD FOOD AND WINE SHOW – influencer PR
Scrolling through an influencer list, getting goodie packs finalised, filled with the best WA cheeses and wines, and putting on my Media Pass (which made me feel like the ultimate girl boss), is what my morning consisted of on the first day of the famous ‘Perth Good Food and Wine Show’.
Sounds pretty great… Right?
That’s what I thought, as I walked through the back door of the Perth Convention Centre, ready for a fulfilling day out of the office, handing out prize packed tote bags to influencers, in between free food tasting and galivanting galore.
Another intern (Sophia) and I had been given a list of influencer names along with the times they were scheduled to arrive. We had been given, what seemed a relatively simple task, of meeting each influencer at the arrivals gate, and giving them their tote bags for their big day out.
It was our job to search the influencer up on Instagram and then look for their faces in a crowd of thousands, hoping to locate them swiftly.
Our supervisor Katie had encouraged us to immerse ourselves in the food and wine on offer during the free time we had, so that’s exactly what we did in the first hour.
Apples from a West Australian apple farm, authentic warm honey chai made from the herbal leaf and sausages from the Blue Mountains… You name it… We ate it!
After the first hour had past and our tummies were slightly full, it was time to meet our first influencer of the day. We were excited to come face to face with real life ‘influencers in the wild’.
Ready at the arrival gate at the given time, tote bag in hand, Sophia and I were on the hunt for influencer 1, but to our dismay, she did not arrive at the time she had stated, nor did she arrive 10, 20 or 30 minutes after that.
After a long waiting game – influencer 1 finally arrived, over 1 hour late.
As the hours progressed, we began to see a pattern. Each influencer on the list arrived more than 20 minutes after their stated time – if not, later.
Luckily, Sophia and I had each other’s company, however it was not the same on Day 2, where I attended the show alone. The day saw a repeat of the previous one, with some influencers not showing up at all.
On both days, I could have easily given up, however, I ensured to always send messages to Katie asking for advice on what to do next when I was unsure of whether an influencer was going to arrive etc.
I always remained close to the entrance gate (during times I wasn’t exploring the show), and tried to stay in a positive mindset, keeping in mind that let down or not, this was an experience of a lifetime for anyone in the PR industry.
Although my time at The Good Food and Wine Show, wasn’t so ‘good’ after all, I was still lucky enough to be able to experience the culture which it brought to the Convention Centre and was able to get some great content for Hunter Communications social accounts.
Ultimately, despite this small set back, I am still loving my internship at Hunter Communications, and I am seeing every little thing I do, as experience to clasp under my belt of communications tools. I am excited for what is to come in my remaining 9 days!
Please see below, some videos of my time at the show:
A New Path Begins
Since I was a child, I have been into swimming. It has been a part of nearly three quarters of my life when it comes to training working and volunteering. So… it was the first choice I wanted to make when I went to apply for my reflective practice unit.
Being able to choose your own industry to work in was a great thing as it gives each person the chance to see if this is the industry the would want to work in when they graduate university. For me sports and in particular swimming was my number one choice.
I would then go to do the process a little bit backwards. I know, I know, thats not the best way to do this but I didn’t really read the brief. I called the manager of SwimmingWA and asked him for availability for my practical internship with them. Immediately he was onboard. Organised an interview for the next day and a letter of offer the day after. After this, completing my modules and getting it approved was my main objective. Within a week, all was completed and I could start my internship placement the next week.
Fast forward to the next week where I would get up and get ready to start my first day working in the industry that I love. I ran super late and got stuck in traffic on the way there. It didn’t look good but they were completely fine with it and I haven’t been late since. Once I got there immediately I was in my briefing where I met my Mentor, Bell. She gave me some tasks such as creating marketing and communications plans for a future collaboration and partnership with a swimwear brand “SwimTek”. It took me nearly two days to do it and once I submitted it to my supervisor, He really liked it and a good impression was made. T
The third day I was there, I was asked to help plan the next professional event, SwimmingWA awards of excellence where we would collaborate to make a event plan and run-sheet for the evening. This took us three days, calling the venue and planning out every little detail that needed to occur.
Overall this week was absolutely hectic, learning so many new tasks and how to plan everything correctly. I really need to get on top of things if I want to keep up with Uni and my internship.
Let us see what is installed for us next week. Ill keep you updated.
Bye everyone.
Episode 1: First Impressions
Did you know that it only takes around 7 seconds to make a first impression? A quick glance at a person’s face is evidently not an appropriate amount of time to accurately judge a person’s character. But it’s natural for us all to make assumptions when meeting someone for the first time.
With every new encounter, you are gauged and yet another person’s impression of you is established. The pressure, nervousness, questions and uncertainty were rising, as I was about to step into the unknown. As any new intern would I planned to arrive a few minutes early, and allow flexibility for potential delays in traffic or making a wrong turn. I told myself that arriving early was much better than arriving late, and was the initial step needed to create a good first impression.
Going into my internship at South Thornlie Primary School my goal was to be myself. Staying authentic made me feel confident, helped me build trust, and earn respect from my supervisor, fellow interns and school community. The first couple of days were mainly focused on getting familiar with the environment, expectations and tasks.
Although the day-to-day tasks seemed overwhelming at first, I saw it as a learning curve. Most things can be mastered with a bit of practice. A reminder that asking questions is a standard expectation, it doesn’t make you a burden. As far as first impressions go, asking questions demonstrates curiosity, willingness to learn and engagement.
My first task was to write up an autobiographical synopsis to be shared with the school staff. Writing a compelling statement about my background, experiences and goals was the chance to inspire belief in my motives, character, and capacity to make a contribution to the school. Through this I discovered that so far my core values align with that of the workplace, this makes me hopeful that my experience with South Thornlie Primary School will be a positive one.
OMG, I HAVE A FASHION CLIENT… IS THIS REAL LIFE OR AN EARLY 2000’S MOVIE? – Meeting my first client
“With a personality as big as her afro, and a bold Scottish accent paired with it, you will find Kaye with a spray can in hand, hand painting and designing her pieces at her Leederville studio”.
This is one of my favourite lines from a media release written by me, that is in the works for fashion client, AKA Artwear’s upcoming collection launch.
This sentence speaks for itself. When I met owner and designer, Kaye Guthrie my head was spinning. I couldn’t believe what a diverse, multi-faceted and eclectic individual she really was and how lucky I was to experience representing a fashion client like so!
Let’s take it back to the beginning though, where I was told that I would be working on the AKA Artwear account.
I was sitting down at the desk on my second day, eager to find out what industries I would be representing and working with throughout my internship. I had heard some of the staff mentioning building and finance clients… Somehow, these didn’t really tickle my fancy, but I would have been happy with any client seeing as though this is my first experience in the PR world.
When my supervisor Katie told me that I would be putting together a media kit, media release and a Tik Tok strategy for a fashion design client, my younger Devil Wears Prada watching self, felt as though I had been sent a gift from the heavens. When I was told that I would get to meet the designer at her studio, I was even more ecstatic.
When the day had come to finally meet the client of my dreams, I had my priorities in order. Step 1 was to find the perfect outfit.
All jokes aside, I put on my purple tartan dream dress and went into the office, eager for the day ahead.
On the drive to the studio with Agency Owner, Nic and Account Manager, Katie, I was told something which I will never forget:
“Although you have already started writing you media release, you will change it when you get back to the office after meeting Kaye. You can only write about her authentically, after meeting her because her presence and aura is unmatched!”
In simpler terms, this meant that when I met with Kaye, I would become inspired to write more authentically about her and her brand, compared to writing about AKA Artwear having only read about the brand online.
On arrival to the Leederville Studio, I was greeted with a larger-than-life Kaye, arms open wide going in for the hug even though this was my first time meeting the designer. Kaye had some Amy Winehouse playing in her studio and was working away on her newest collection. I was inspired by how authentic and abstract Kaye was as a woman, and as we got to chatting, a million words ran through my mind. Words which I knew I would be able to use in the media release and media kit to beef them up… To make them more authentic, compelling, and newsworthy.
At the client meeting we got some photos and videos of Kaye and watched her spray paint Nic’s blazer – Spray painting being Kaye’s speciality. It was so wonderful to see an artist at work, doing what they love and working based off of what inspires them.
On the drive back to the office, I couldn’t wipe the smile off my face. This rang true also, for my arrival at the office where I began filling in the gaps of the media release and media kit – Bringing them to life – Bringing AKA Artwear to life.
The key takeaway that I have from this experience so far, is that your first impression of a client is extremely significant in PR. It gave me inspiration and an urge to write from the heart about Kaye and AKA Artwear, as I had finally been able to put a face to a name and write authentically about the true essence of the client.
None of my work has been produced, pitched, or published yet as the process is still ongoing, however I am excited for what’s ahead regarding this project.
Ultimately, I am absolutely loving my internship at Hunter Communications, and I am loving all the new experiences that have come my way – Especially my dream… To be working with a fashion client!
Hunter owner Nic, with AKA Artwear owner and designer, Kaye Guthrie – Showcasing Nic’s freshly spray painted blazer… AKA Artwear style!
Episode 4: Lessons I’ve Learned
Today marked the final day of my internship. It was also my final event too, which I thought was a perfect full-circle moment to start and also end on an event. Coincidentally, I started and ended on Day 2 of the respective events. My experience during the internship helped me apply what I learned in my units but also taught me a lot. As I reflect on my internship, I think about my expectations and nerves initially. I definitely wouldn’t be the only person that would be nervous to complete their internship so this is why I thought I would share some lessons that I learned during my internship.
Don’t be afraid to ask questions!
As someone who feels like they ask too many questions, I can positively say that you’re not. At the internship, you’re there to learn, but also, you’re assisting the organisation with their work. It is always safer to ask than not and risk causing a problem. You can also learn so much just by asking. The organisation want to help you learn because if they didn’t, they wouldn’t take on a university intern! I’m always nervous to ask questions because in the past I have had people get upset with me because they thought I asked too many ‘silly’ questions. If I would take one statement away from my internship, it would be: “There are never any silly questions.”
Take responsibility if you make a mistake
It can be embarrassing if you make a mistake, especially during an internship. Your mistake might be embarrassing to admit but your mistake is easier to fix earlier than later. It might not seem like much but letting someone know if you make a mistake, even a small one can be dealt with and potentially save it from becoming an issue. It also means that it can potentially save you from making another or the same mistake later on. Also, if the issues management workshops taught us anything, it’s that an unresolved issue can become a crisis, so that’s something that I would recommend that you avoid. Remember, if you do something wrong, tell someone. It’s better your mistake gets sorted before it becomes an issue.
Enjoy it!
Yes, you’re there to learn, but that doesn’t mean that you can’t enjoy it! This is (or may be) a new experience and could be the last or only time you can experience it before properly entering the industry. I also don’t mean that you should mess around and not take it seriously. I mean that if you’re not enjoying your internship, you might struggle to really take note of what you’re learning. Of course, there will be aspects you might not enjoy, but that’s normal – you’re not expected to like everything that you do. Instead of focusing your energy on not enjoying those tasks, be more open-minded about these tasks, you might find something about it that you like and then you’ll have a chance to enjoy it more!
My final event of the internship!
The final time I would be helping with registration during this internship!
At my internship, I have learned a lot and have new experiences that will be useful when I officially enter the industry post-graduation. I have also met new people that have taught me many things and that I can turn to in the future for help or advice. The best advice I can give is: take advantage of this opportunity you have! You will learn so much that you will use in your future career. You never know, your gained knowledge could be the reason why you get chosen for a position over someone else! I will always be thankful and grateful for my time at my internship and for everything I’ve learned. I know that it will be important and that it is extremely beneficial for me to know.
I am excited to see what experiences my new knowledge will bring me!