Feeling Out of Place?
Well, well, well
If you are reading this, then you have begun your internship journey as I have and potentially being nervous around the entry into your placement position at your company. I know how you feel, I felt the exact same way. Heading into my first day, I had nerves. The interview had gone well, they had reached out quickly to confirm my placement so they could have everything ready for me by the time I was starting. I knew the expectations were not going to be to an unusually high standard and that I would not die being at my placement. So why did I feel this way? The answer; I felt out of place. Now, I have been doing my degree for a long time heading into this being my final semester; so why do I feel out of place? Why am I so nervous about beginning? Why oh why am I feeling this way?
Thankfully, I did not allow those thoughts to overcome me and the best way to make the unknown known is to follow through. So, nerves and all, I arrived for my first day at my placement. All the other authors here know what it is like on your first day – there is that much information that comes at you that you feel as though your head is going to explode…
Courtesy of BBC
But, thankfully I was able to meet the other members of the organisation (including the Managing Director who is an amazingly energetic woman) which helped me feel at ease and a little bit more comfortable. Even more so, getting a few wins on that very first day. Having the ability to draft and publish a social media post as well as assisting with the development of a plan helped build a little bit of confidence and more comfort in the environment. The environment I have the opportunity to be in also provides that safety of sharing our ideas. Therefore, when I spoke up to provide input on what was being discussed, I was not shunned, laughed at, or abused. No, they nodded their head and helped expand on what I was able to input. Furthermore, in doing this, I was also given my own homework from the Managing Director so I better make sure I get it done!
via Tenor
At the risk of providing you with an overload of information, I will cut to the chase with what I have been able to learn so far hitting on that topic of feeling out of place. It is okay (and expected) to feel this way heading into your placement. Beginning in any new environment provides that worry and the not knowing can potentially paralyse us into inaction. But, once you follow through and get those first few days under your belt and get some work done (and even being complimented on it), those feelings of being out of place will fade and you will sink your teeth into it! The only thing that can stop you is yourself and trust me, once you get underway and have an idea about what you are doing, you will be doing too much to be thinking about that anymore and let’s be honest, at that stage, you will definitely not feel out of place.
SO GOT OUT THERE & SMASH IT!
Meet my best friend: Microsoft Excel!
Public Relations: the glamorous world of client dinners, events and Cosmopolitans! Or at least according to Samantha Jones in Sex and the City. Unfortunately, the reality can prove much more mundane. She had me fooled!
Today i’m here to introduce my new best friend. She’s organised, helpful and sometimes infuriating. You may know her; Microsoft Excel!
Before beginning my internship, I truly didn’t expect so much of the industry to rely heavily on colossal data spreadsheets. I suppose it makes sense, the world of Public Relations is built on contacts and publics whose details have to be stored somehow!
Since beginning my remotely-based internship almost three months ago, i’ve learnt a whole lot about my new friend Excel. We’ve become well acquainted as i’ve entered endless influencers, media publications, journalists and radio presenters. Even though it sounds easy, formatting spreadsheets without having a mental breakdown is, in my eyes, a skill that takes time, practice and discipline to master.
The purpose of this blog post is to remind future internees of the important place that digital literacy and proficiency plays. Not only in the Public Relations industry, but across all industries.
Excel is not a new piece of software. Actually, it’s been around since the late 1980s (who knew!). However, putting excel aside, employers are beginning to expect more and more digital literacy from university graduates, with a plethora of brand new softwares, programs and applications, each of which require different levels of understanding and knowledge to accurately be utilised within a business. As the generation who grew up in the age of the digital revolution, the expectation is that we know how to utilise and leverage digital programs and softwares to optimise productivity and effectiveness of businesses. This is an area that is often not taught in schools or universities, leaving us to our own devices (literally, our own devices).
Being able to prove digital literacy and proficiency in line with your employers needs can increase employability ten-fold. You become an asset to the team when you are able to master and employ digital technology that nobody else within the organisation can. This should be an are that more university students are focussing on prior to their graduation into the big bad corporate world!
So, make a new best friend! It doesn’t have to be excel, any digital programs that are frequently required to use within your industry of choice will do. Get familiar with it, master it and ensure you communicate your digital proficiency to future employers. After all, the more you know the more valuable you become to an employer.
3 Tips for a Timid Person Approaching Their Colleagues
A blink of an eye, and I am now mid-way through my internship!
When I last touched base with you, I discussed the reality and impacts of corporate reputation in an organisation and how it can boost employee morale and staff retention. To add on, internal communications is also another strategy to maintain employee morale. Everyone wants to feel like they are being seen and heard. Internal communications is an integral function to ensuring employees and staff are being seen and heard by the organisation.
At my internship, I am responsible for a considerable amount of tasks relating to internal communications. Recently one of the company’s CEOs was a nominated finalist for Australia’s National Rehabilitation Counsellor. My supervisor had tasked me to reach out to my colleagues and film a short congratulatory video message surrounding the prompt: What skills or abilities does the Director possess that you admire and respect as a rehabilitation counsellor? Afterwards, I would compile all the footage into one video clip. We aimed to compile as many video messages as we possibly can. Though we were in a time crunch as we had only 3-4 days to film and compile the video.
Frankly, I dreaded the task, and for a number of reasons.
Firstly I barely knew anyone in the office, as I haven’t had the chance to work with the majority of my colleagues. Secondly, I am quite a shy person especially with people I’m not comfortable with, and it takes me some time to warm up to people. Despite my social anxiety I knew the task had to be done. It was a great learning curve for me in terms of video recording content, as well as a socialisation exercise. I have noted down five tips and tricks to approaching your colleagues for anyone who is a little shy like me.
1. Notify them first!
One of the first things my supervisor did was informing all of the staff in the office beforehand about the tasks we were doing. This made my job a whole lot easier as I did not have to repeat myself like a broken record. Instead I could simply just ask them “Hi! Have you seen the email that xx sent earlier today about the congratulations video for our director?” This is useful, especially if you need to engage with a large number of people in the office. By sending them a message beforehand, it brings everyone on the same page faster and makes your job easier when you are discussing with them about the task face to face.
2. Write it down
Preparing a short script with key dot points of what information you want to relay will help reduce the stutters and jitters. You might be thinking, you can do this in your head there is no need to write it down. There is a higher chance of you losing your train of thought especially when you are nervous. Having your key points written down ensures that you relay all the necessary information to your colleagues, as well as for you to jot down any information from them as well.
For example in my script I wrote:
- Say hello and ask them how their day has been
- Prompt them about the email that was sent earlier today
- Rehash the task
- Ask for their availability for filming
- If yes, note down the time. If no, inquire when would they next be available
- Ask them if they have any questions about the task
3. Fake it till you make it
Approaching someone for the first time and asking them for favour can be a really daunting task. I totally understand the feeling. But sometimes you just have to fake it until you make it. Sometimes we get stuck in our head about such tasks but if you approach them sincerely and at the right time, they will most likely say yes. So don’t be afraid to approach your colleagues, as interns we are there to learn as much as we can and develop not just our hard skills but our soft skills as well!
Yes, Corporate Culture is Legit
It was a Thursday night; I was on my usual Netflix lookout hunting for something to entertain me while I’m having dinner. Along the catalogue of previews there was a film featuring Anna Hathaway called “The Intern”. I’ve seen some talks about the film and having watched an unhealthy amount of Hathaway’s discography, I decided why not?
The film follows the journey of a retired widowed man – Ben, gaining an internship at a leading e-commerce clothing website – ‘All the Fit’. The company culture exudes hip and modern vibes, reflective of the organisation’s founder Jules, a young and passionate CEO. The layout of the office is open with no office cubes, to promote collaboration and team spirit.
A scene that stood out to me was during Ben’s orientation session, one of his colleagues rang a bell that is attached to the wall found in the middle of the office space. She exclaimed, “we just hit a record high of 2,500 likes on Instagram!”. Upon the announcement, all the employees were applauding and cheering.
(The bell scene from the film The Intern)
“This can’t be real”, was the first thing I thought to myself while watching the scene. I couldn’t imagine that there could be a bell attached to a wall in a corporate environment, as well as employees ringing the bell during busy office hours. The whole concept seems absurd to me. Until I got to my internship…
Yes, this is a weird twist of fate and I wish I was making this up. At my internship, in the middle area of the office, there was a bell hung off of the wall called the ‘Celebratabell’. It’s purpose and use was similar to the film, anyone in the office had the opportunity to ring the bell when a significant achievement was obtained and worth celebrating.
(Incite Solutions LinkedIn featuring the celebratabell)
This is one of many examples that depicts the warm and encouraging corporate culture at my internship. As part of my orientation session, they had one of the company’s occupational therapists conduct a work assessment activity. She instructed me on the recommended height for my stand-up desk, educated me on the placement of my arms and legs to ensure optimal comfort, and provided me with ample information on developing healthy and good ergonomics habits. From this, I felt that there is a strong emphasis on maintaining the health and wellbeing of employees at the company.
You might be wondering, how does PR fit in the mix of this?
Well a major work stream of the Business Development department (also known as the PR department, to read more about this refer to my first blog), was Internal Communications. Internal communications ensures that there is an effective flow of information between organisation’s departments and colleagues. The bell ringing ceremony is one of many activities taking place at Incite Solutions Wellness Week. Throughout Wellness Week, there were activities organised in and outside of the office to encourage employee wellness. It was the responsibility of the PR department to organise these activities, relay the information to employees, and encourage their participation.
This experience provided me with a deeper understanding of a fundamental concept of PR – stakeholder management. I often think of the external stakeholders of the organisation such as the customers, suppliers, investors, government etc. But a major and influential stakeholder are employees. Manifesting a positive workplace culture and environment plays a major role towards the organisation’s corporate reputation. Research has shown corporate reputation can act as a form of competitive advantage against other organisations. Not only are investors and customers looking to support brands with favourable reputations, so are jobseekers. Thus the role of PR is imperative in various aspects to support the development of a favourable reputation internally and externally, with all stakeholders.
Terminology confusion: PR, BD, isn’t it the same thing?
After nervously submitting my resume, undergoing the interview process, and receiving the acceptance email… I am finally starting my internship! I am interning at Incite Solutions Group (ISG), a workplace rehabilitation service provider. The organisation provides rehabilitation to persons injured from work and ex-military personnel. ISG assist them in their career whether this is to bring their clients back to work, or to seek for new professions to venture into.
My supervisor is the leads for the Business Development and Engagement department (BD). During the induction session on my first day, she showed me the organisation structure and the key persons in each role.
I glanced at the diagram and realised that there wasn’t a Public Relations department. Neither was there a Marketing or Advertising one. I was surprised by the absence of these departments. I reason with myself that perhaps this is the case because the organisation is a SME. But marketing and public relations are integral to any organisation. This was especially the case for companies within service-based industries such as Incite Solutions. Where reputation and stakeholder management is crucial in building a loyal clientele.
It was then that my supervisor explained to me that the BD department was the equivalent of the PR department of the organisation, and that in corporate settings PR is often labelled as Business Development. So I concluded that Public Relations = Business Developement
BUT upon further research I found that BD was a hybrid of public relations and marketing. Business development is not public relations, but public relations does fall into business development. Like how a square is a rectangle, but a rectangle is not a square.
I hope I haven’t lost you. Essentially you can definitely find elements of PR practiced in BD. But at the end of the day BD is not PR.
So then why do we have a BD department when we can just have a PR one?
Well, often SMEs do not have the capacity to establish a separate marketing and public relations department. And hence this is the case at my placement with Incite Solutions.
This mini awakening reinforced my understanding of the fluidity and adaptability of the PR profession. The department that you work in might not be called ‘Public Relations’, but that does not mean that what you do is not public relations. The theory, knowledge, and skills you attain is transferrable whether it is for a traditional PR agency or at a corporate BD department.
Its’ just my first week but I feel that I’m already learning a lot about PR and how it is practiced in the real world. Leave a comment below what organisation department you are interning at!
End of the placement and nearly the end of the road!
That’s all folks. Friday signalled day 20 at my internship and that meant ending my time at the Round House. Wrapping things up was difficult and felt kind of weird, it didn’t feel like it was real!
On Halloween night though I was able to end things unofficially. We had our Halloween event “Halloween at the Round House” which was held after hours, allowing people to see the Round House at night, something that hasn’t been done for a while. I was able to meet some of the people once again before I left them, and I was glad to meet some new people. One of the professional highlights of the night was when one of the Guide’s family members stopped to tell me how much she loved to see the social media posts and how it looks so nice to see it alive and consistently see new posts.
Now I am at the stage of finishing up my report and finalising my other elements, this last blog post included. I made sure I went down my checklist I made at the beginning of the semester and ticked stuff off the list. Here are a couple that I think can be really important, especially towards the end of the semester.
Things to do before you wrap up
- Make sure you wrap up any unfinished projects or pass them onto other members
If you’re like me I was allowed to work on my own computer. This also meant that I had the only copies of projects and items I was working on. If the future intern or another member of the organisation needs to continue on with the work, they will either have to get in contact with you to follow up or re-start the project from scratch. That is not ideal for the organisation.
- Grab any details you need for your report or other assignments
Once you leave you don’t want to inconvenience others with having to interrupt their day to day business with questions about information you missed. Make a list of everything you need when starting your report. A couple of days before finishing your placement go through your list and make sure you have everything. If you don’t have it all use your time left to get what’s left collected so you aren’t left with a missing piece of the puzzle.
- Update your status.
Now I don’t mean Facebook or Twitter but actually your other social media and other forms of professional communication. The most important professional social media to update is your Linked. Now I know this is a part of the unit, to change and update your profile but remember that there are other sections to a Linkedin profile. There is an area for skills and achievements. Make sure you add them, especially if you learned any new skills that relate to the industry. The other things to update include your resume (which is a requirement for the unit too!) are any other professional sites that have your work history on. This can include recruitment agencies and sites such as Seek. They also have options for skills and achievements as well as career history.
- Finish your report and submit all the assignment parts
This is definitely a given and an important point but is maybe one of the most important point in the post.
To all of you whose final semester this is I wish you all the best for the future! The big wide world awaits, and I can’t wait to see everyone in it together. To all of you who have a little while longer to go, you can do it! I know it seems like forever but before you know it, the world will be waiting for you to take the next step.
I never learned this in University
A few weeks ago, I was just a normal university student who writes essays.
Now, I am also just a normal university student.
But the difference is one of the articles that I wrote is featured on my placement’s website.
From what you read, it is true that I never really accomplished that much in life that just having my article showcased in a website was already a big enough accomplishment for me. You are probably thinking
But I am not pathetic, just NOT an over-achiever.
If you read my previous blogs, you probably already know that I am not a fan of writing. In fact, I hate it so much. In my placement, I wrote a lot of articles though. I asked my supervisors to give me lots of writing tasks in the middle of my placement because I feel like since they have given me lots of writing tasks, my writing has improved a lot. Like a lot, a lot.
My writing that was featured was about a local creative artist who is employed by METRONET (my placement). If you would love to read the story, you can read it here. It is just a short read.
That day when my writing was published on the website, I was so elated. I still despise writing but that sense of getting my articles published again, gives me the rush to keep on writing articles. Most of the articles that I have written are being kept in the archive because they don’t really need it at this moment. However, that did not reduce my will to keep on writing articles.
I have learned so many tricks in writing articles that I never got from university or never pay attention to. For example, it is better if you write an article using the media release techniques of putting all the important information at the top of your articles.
The reasoning for this is because sometimes we already talked about the information so much in other platforms that we don’t have to have all of the information put at the top of the article again. It will be too repetitive. But I guess, I never really think about it because all the articles that I wrote contain a lot of un-useful information at the top. So focusing on writing an article like a media statement is actually a bit of a trick that I learn to keep the public engaged when they read the article.
Reading the previous paragraph probably got you thinking that I have become the writing master now. I am not a master yet, but at least, now, I can write fast and do not need to take about an hour just to write ‘THE’.
But other than writing articles, I have also asked my supervisors to teach me more about ads and analytics. Throughout my university career, no one really taught me on how to use ads and how to analyze social media posts. They would just tell me the perfect tools to analyze something, but from what I learn, you can’t just rely on tools alone.
So the next thing that I have to learn before I finish my placement is to get that ads and analytics lessons. Fortunately, my supervisors are so nice that they are determined to teach me everything there is about ads and analytics.
Since asking to learn about ads and analytics, I have done social media auditing, analyzing social media analytics and doing a bit of copywriting. Although this is not much, I was hoping to get more lessons when my placement is ending since they have need to make a huge ad campaign during those times. So hopefully, I can get one of the tastes in creating an ad campaign that will be useful for my career and studies.
Passing it to you, tell me something you learn in your placement that you don’t get in university.
– Priscilla
Dear Curtin Weekly…
When I had my interview for my internship back in late June, one thing I was asked about was my writing skills and capacity. I decided to be honest and I told my supervisor that writing wasn’t exactly my strong point, but it was something I wanted to improve on and get more experience doing. I was holding my breath at this point of my interview because being transparent and honest during an interview can either go in your favour or work against you.
Obviously, I got lucky this time around, but there were interviews I had around the same time as Curtin Sport & Recreation where my honesty worked against me and I never heard back – which just reminded me of the all too familiar, ‘we want a (cheap) grad student but you must have at least two years experience in an industry you entered five minutes ago’.
Anyway, back to my point of this post, I have started to do more writing practice and have even had a some of my writing content published on the Curtin staff newsletter, Curtin Weekly. Bridget and Veronica – make sure to have a read of content under Staff Benefits & Discounts and ‘Save the date for our Zumba Party at Curtin Stadium’ in Events (which is a free event for everyone at Curtin Stadium on Saturday 12/09 @ 10:35am… shameless plug). Written by yours truly!
Before I got stuck into writing news items for this newsletter, I was asked to create a schedule for August and September and to reach out to other departments within Curtin Sport & Recreation to fetch ideas on what can be newsworthy. Transmedia Storytelling came to mind straight away. I vaguely remember a module or exercise during this unit where we discussed what was newsworthy and I was able to reflect on those discussions when determining what was newsworthy to Curtin Stadium and Curtin University. I would be lying if I said I hadn’t written some notes in my notepad to refer to when writing up content that will be deemed newsworthy… bit rusty.
Since Curtin Weekly isn’t a newsletter that’s controlled and monitored by Curtin Sport & Recreation, we have no control on what makes it to Curtin Weekly and what doesn’t. Due to this, I have had be creative and innovative in writing titles, excerpts, using images and putting together the main texts to ensure that we have the greatest chance of getting content posted each week. It is all very much trial and error at the moment, eventually I will get a good idea on what the Curtin Weekly team likes so our items can be placed closer to the top of the newsletter. Below are some photos of what I have posted – unfortunately I can’t post the links as you wouldn’t have access to the staff portal. Currently I have around five items scheduled to be put into Curtin Weekly over the remaining weeks of my internship, so keep an eye out Veronica and Bridget!
Zumba Party @ Curtin Stadium
Carnaby Kids School Holiday Program Registrations
During this process I was also assigned to write news items for the website and begin developing a newsletter for Curtin Stadium. I was then introduced to ActiveCampaign and Campaign Monitor. These platforms are used by Curtin University when developing newsletters. I am still doing some work on the newsletter and hoping it’ll get released soon. Have a look at news items I have written here!
Have you guys had to use skills from Transmedia Storytelling yet?
Till next time,
Shelbs
But wait…don’t you want coffee?
My first, very real, thought about starting my internship was how many coffee orders do I need to remember? I mean you see it in so many Hollywood movies. The intern is always on the early morning coffee run and they either completely stuff up the orders or they drop them all. Although, I was well aware that it was probably unlikely that I would be doing that, there was a small thought of what if?
To my surprise, my first day was not jam packed with running around getting coffees for the office, but was filled with editing internal newsletters and researching potential sponsorships for the company. I was slightly taken aback. Not only was little old me playing in the big league, but I wasn’t on the bench either. The team trusted me with some heavy tasks for the first week and I was either going to sink or swim. It wasn’t a graceful butterfly, potentially a lacklustre doggy paddle, but I suppose I didn’t sink.
This sink or swim tactic is something I feel all PR interns are faced with. The industry is fast moving and with more faces than your old high school bestie, we need to be equipped to expect the unexpected. Not only that, but we need to be well aware of the vital role communication plays within our industry, even within our teams. I was extremely lucky that the team I was working with had excellent communication skills. Although, adapting to communicating through email was a tricky task. I am a very verbal person, it’s how I learn. I also like to talk a lot. I like to listen to the instructions given to me. The team solely communicated through email, even though we were all in the same pod together. Having never worked or interned in a corporate setting it was something I had to get used to, by the end of the week I was emailing like a pro (although its not a hard task to master).
Adapting to this new atmosphere and learning the ropes of the company has been a struggle, but I am bound to get there and make the most of the opportunity I’ve been given!
Combining My Two Loves: Communication & Sport
Today I commenced my internship at the sport & recreation department at Curtin University and after chatting to some fellow students and hearing about the trouble some are having to land one, I feel very grateful that I was able to find such an incredible opportunity in the industry I love!
I thought for my first blog post I’d talk about my journey to PR and why this internship is a perfect fit for me.
When I completed High School, I was creatively driven and passionate about photography. I spent 12 months at the Central Institute of Technology and gained a diploma in photo imaging, however I lost my passion for taking photos completely. You see, it turns out it was communicating through images that I loved, not pressing on a camera button. Throughout the many assignments and projects completed, the only ones that tickled me creatively were the ones where the intention of the photo was to convey a message or to tell a story about what was in it. I soon realised that it wasn’t photography that i was passionate about at all, it was communication, so here i am!
While my first love is communication, my second love is sport, so how perfect that I have received an opportunity to participate in an internship that combines both!
Day One for me was all about knowledge, I received the grand tour of the stadium and all of the resources on offer and I spent a few hours going through their website and social media platforms absorbing all content available and taking notes. I found that the gap between the opportunity for content and what was being posted to be pretty big, so this has me excited because of all the possibilities available.
Social Media is definitely the part of Public Relations I am most interested in seeking employment in, and when I had my interview with my supervisor a few weeks ago this was discussed this with her. I am very grateful that she recognised this interest and has allocated Social Media as one of the main focuses of my Internship.
I have identified a few areas in which we can improve content being produced by the sport & rec department, and I’m looking into ways in which we can improve our engagement with the community and raise awareness of the opportunities we offer. I’m really excited about embarking on this journey and I’m ready to have an impact.
I look forward to updating as I start getting into it!
In the meantime though, i’d love to know your journey to PR – Was it a roundabout journey like mine or did you know this was for you straight away? Let me know in the comments!
Cheers, Amber 🙂
How to adjust to conflicts or flops…
So, I left off my last post mentioning we were able to deliver an online O-Week. To make a long story short, it went better than expected. This had never been done before on such a large scale, so expectations were fairly low but were very much satisfied. I was lucky enough to be able […]
The Most Valuable Skill: Confidence
From day one we are prepped, poked and taught to study hard, learn theories, modules and processes. We are told to listen, keep our heads in the books and attain as much knowledge as possible. More than our fellow colleagues so we form a competitive advantage over one another. Because that is what will get us a job in the future. Right? Perhaps you’ll know Maslow’s hierarchy of needs better than your competition and that will land you the job?
However, the more internship experience I get under my belt, the more I realise being able to recite Maslow’s hierarchy of needs off the top of my head will only get me so far in a job process. Yes, it may get me an interview or even into the job. But, where do I go from there?
And, no I am not saying studying is a waste and has got me nowhere. Reading, writing and studying hard is so important! To put this into a theoretical perspective, if I was to create my own Hierarchy of Needs for landing a job, studying would represent Physiological needs. As it is a necessity and without it you cannot survive in the work force. But, if you were to just focus on studying you would not be able to further develop yourself and moreover, reach the best version of yourself. Thus, learning the processes and theories we learn in university can only get us so far.
You can be the best in your class at Canva, be the most creative blog writer or know how to speak publicly like a boss, but if you don’t have confidence in your skills, what’s the point? I’m not saying that your skills aren’t valuable, they’re SO valuable, but when you have the confidence to back up your skills, it’s basically a no brainer- you’re the full package.
This is where internships come into place. Putting an internship into ‘theoretical terms’ this is the fourth stage of Maslow’s as it’s where you gain your self-esteem. Here we apply these theories and processes to the real world. And, personally I believe I have gained more proficiency within the last month than I have over my entire three years at university. I have gained various skills and talents that I will take with me throughout the rest of my career. But, most importantly, it has allowed me to attain the most important skill – confidence. Confidence can’t be taught from reading a book or taking an exam. Confidence is earned from repeatedly undergoing an activity until it becomes second nature.
Once you’ve fulfilled your ‘physiological needs’ (studying), you can further develop yourself to become the best possible candidate for a job by gaining confidence. And this is what my internship for me has been all about.
I now am able to say I am confident within many valuable PR skills. I was always proficient with the necessary skills taught to us throughout university. However, I am now confident with writing blogs, EDMs, content creation, generating websites, upholding a professional image, speaking in a certified manner, creating advertisements, social media and many other correlating skills. But most of all, I am confident in myself as a future PR practitioner. I am confident that this is the career path I want to take and that I will make a decent practitioner one day.
I hope that you all find this confidence within yourself after you complete your internships and I see you in the PR industry in the near future.