This week began with a lesson in communication as well as an analysis of social media strategies, efforts and trends. The brands social media presence had been on a steady decline for the past few months so I was assigned to rectify the problem, hindering the potential for new and existing clients to connect to the business on a further level.

Technically, I was sent to scout new talent for the Instagram feed , blog posts and website content. A task that I was excited to try, but definitely a difficult and time consuming one. Firstly, I formulated a template message that I could send to potential ambassadors and collaborators. Deciding on the right tone, phrasing and approach to take to ensure the correct message was delivered, was definitely something new to me. I already knew how to deliver the best customer service skills to clients, but this was a completely different form of communication that I was not accustomed to.

Viva La Blonde – Social Media Content Template

Then came the process of researching and discovering fresh faces for their content creation and electronic marketing spread. This started off very slow as I found it difficult deciding on which platforms and formats to use to begin my search.

  • How would I locate these people?
  • What form of communication is best suited?
  • Who would best represent the brand?
  • Who has the look that the brand wants?
  • How to determine their residence?

My main communication channel was most successful through Instagram. It was easier to source talent through other Perth businesses e.g. make-up artists, retailers and existing clients. Once I sent my first few messages, I began to get a feel for the expectations and further understand what we were looking for so the contact began to flow.

Later that week, the responses began to come in and I had booked our first shoot for the month. In order to properly showcase the Evo Product Range, our sourced model had a take home colour conditioner applied in studio, to show clients how the product works and what the physical end result for the client would look like. The shoot was lead by myself with direction from my supervisor and the colourist.

This was by far my favourite week, learning more about content creation and how to successfully communicate with a different element of B2B that I hadn’t yet experienced in any workplace. This would definitely be an element of PR that I would like to pursue in further detail as I believe this is where my strengths lie.